We worked with stakeholders to determine a content strategy which would enable their users to more intuitively access and engage with content, to deliver a CMS which would empower Rotary stakeholders to update content with ease across 8 different languages, and to refresh the brand for their End Polio online presence.
- Over 1 million engagements in the first three months of the site launching
- 69% increase year on year
- Registration of global events for World Polio Day saw an increase of 46% year on year
- newsletter sign-ups increased by 68% within the first three months of the site launch
Working closely with Rotary, we focused on delivering a robust content strategy which would see valuable content extracted from PDFs and chunked up to live on-page so that users could access content more easily. Throughout this process, we focused on ordering content in a way which would drive participation and donation. We did this by prioritizing three key areas:
- Education - ensure that users understand the problem even if they aren’t faced with it in their daily lives.
- Relevance - help people to understand why they should care about the problem of polio.
- Empowerment - give everyone easy-to-achieve ways to help the cause.
We also delivered a brand refresh for the End Polio site, focused on supporting the refreshed content and discovery process. Although this refresh was initially intended specifically for the End Polio site, stakeholders agreed that it provided the perfect direction for their other digital properties and it has therefore been further refined and applied to the main Rotary International website.
- Technical Strategy
- Front-end Development
- Back-end Development
- Drupal Customization
- Systems Architecture
- Quality Assurance
- UX Strategy
- Content Strategy
- Information Architecture
- Design System Creation
- Launch Plan
- UX Design
- Art Direction
- Creative Direction
- Visual Design
- Image Selection